Skip to content
About SCALAR

Built for Utah's local businesses.

SCALAR was started by a Utah entrepreneur who believed local businesses deserve the same quality of digital marketing that big brands get without the big agency price tag or the empty promises.

Meet The Founder

My name is McKade Coon. I’m not a 20-year veteran with a corner office. I’m someone who looked at the digital marketing industry — especially how it treats small and local businesses — and saw a gap that needed filling honestly.

I started SCALAR with a straightforward belief: Utah’s local businesses deserve to know exactly what they’re getting, exactly what it costs, and exactly what results to expect. No vague retainers. No vanity metrics dressed up as success. No passing you off to a junior account manager while the people who sold you stay invisible.

Being new to this industry isn’t a weakness — it’s why I work harder than anyone to prove the results, and why I’ll never get comfortable enough to start cutting corners.

Why businesses choose SCALAR.

You work directly with McKade — not an account manager.

We only work with local and regional businesses.

We set honest expectations before we start.

You'll always know where your budget is going.

Client Testimonials

“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name